Elevating Vantage Contractors' Brand and Bid Success
Brand Strategy | Content Writing | Strategic Writing - RFP/RFQ | Photography/Videography Production | Website Design
With over two decades of dedication to excellence, Vantage Contractors has cemented its reputation as a leader in full-service contracting and construction management across the United States and the Caribbean. Known for delivering comprehensive construction services, they faced the challenge of ensuring their digital presence and RFP submissions accurately reflected their esteemed market position and technical expertise.
The Challenge
Vantage Contractors sought to rejuvenate their brand's online presence with a total website content overhaul and required the refinement of several highly technical RFPs to improve their bid submission process. Additionally, crafting detailed project descriptions was essential to illustrate their vast capabilities and achievements accurately.
The solution
Three Six Zero was engaged to enhance Vantage Contractors' brand and project success. Our comprehensive approach included:
- Website Content Overhaul: Redesigning and rewriting website content to accurately reflect Vantage's industry leadership, innovation, and commitment to excellence.
- Technical RFP Revitalization: Conducting detailed reviews, rewriting, and redesigning highly technical RFPs to improve clarity and persuasiveness, aiming to increase bid success rates.
- Project Descriptions Creation: Crafting compelling and detailed project descriptions to showcase Vantage Contractors' vast capabilities, achievements, and technical expertise.
- Project-Specific Video Production: Producing a high-quality, project-specific video to enhance Vantage Contractors’ external branding. This video was tailored to visually communicate their project achievements and capabilities, adding a dynamic element to their marketing efforts and online presence.
results & outcomes
The collaboration between Three Six Zero and Vantage Contractors led to significant enhancements in their branding and bid success:
- The website's overhaul has transformed it into a powerful platform that effectively showcases Vantage's legacy, services, and innovations, driving increased user engagement.
- The revised technical RFPs have resulted in higher response rates and a notable increase in successful bids, cementing Vantage Contractors’ position as a competitive leader in the construction industry
- Positive feedback on the project descriptions and the project-specific video has underscored Vantage’s reputation for excellence, with the video becoming a key component of their external branding strategy, offering a compelling visual narrative of their capabilities and successes.
Through a strategic partnership with Three Six Zero, Vantage Contractors not only revitalized their digital presence and RFP submission process but also embraced innovative branding strategies with the addition of a project-specific video. This case study highlights our ability to provide a holistic suite of services that amplify our clients' brand visibility and market position.
